cases -

EXPO 2022 UK PAVILION

A never ending British poem of positivity created through Ai and you

Working with world-renowned artist and designer Es Devlin, we developed the UK Pavilion at Expo 2020 Dubai as an immersive experience packed with identity and emotion. Its core structure featured an AI that turned visitors into co-creatures of a poem about humanity.

A BEACON OF UNITY

Years of teaching the AI to think like a British Poet enabled it to create a continuously changing poem, using words donated by visitors or remote participants. Broadcasting the poem on the 20-meter-high-facade turned the pavilion one of the most iconic architectural gestures of the whole Expo and an important message to the world.

No items found.

25m

total visitors (2k per hour)

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Launching the eyes, lips and face of a new generation in The Netherlands.

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DEFENDER HOUSE AUSTRIA

Building a home for the adventurous spirit of Defender.

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Lighting Your Way To Asia.

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LUFTHANSA BRAND RELAUNCH

Connecting the world digitally, physically and emotionally.

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cases -

EXPO 2022 UK PAVILION

A never ending British poem of positivity created through Ai and you

Working with world-renowned artist and designer Es Devlin, we developed the UK Pavilion at Expo 2020 Dubai as an immersive experience packed with identity and emotion. Its core structure featured an AI that turned visitors into co-creatures of a poem about humanity.

A BEACON OF UNITY

Years of teaching the AI to think like a British Poet enabled it to create a continuously changing poem, using words donated by visitors or remote participants. Broadcasting the poem on the 20-meter-high-facade turned the pavilion one of the most iconic architectural gestures of the whole Expo and an important message to the world.

No items found.

No items found.

No items found.

more cases

E.L.F

Launching the eyes, lips and face of a new generation in The Netherlands.

view case

DEFENDER HOUSE AUSTRIA

Building a home for the adventurous spirit of Defender.

view case

CATHAY PACIFIC

Lighting Your Way To Asia.

view case

LUFTHANSA BRAND RELAUNCH

Connecting the world digitally, physically and emotionally.

view case

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