How do you introduce Hong Kong’s premier luxury airline to the European market? We took that task head on and created an immersive installation, highlighting their many destinations across Asia.
THE TALK OF THE TOWN
Creating draw with a unique light installation, we made sure to achieve our goal of introducing local markets to Cathay Pacific as their gateway into Asia, while bolstering the airline’s membership base in the process.
How do you introduce Hong Kong’s premier luxury airline to the European market? We took that task head on and created an immersive installation, highlighting their many destinations across Asia.
THE TALK OF THE TOWN
Creating draw with a unique light installation, we made sure to achieve our goal of introducing local markets to Cathay Pacific as their gateway into Asia, while bolstering the airline’s membership base in the process.
