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E.L.F

Launching the eyes, lips and face of a new generation in The Netherlands.

Making e.l.f. the name on everybody’s lips by inviting consumers to regional activations and an experiential pop-up store.

Regional Activations

Featuring a glam squad, bike repair station, and endless photo opportunities, our regional activations in high-traffic areas brought the e.l.f. experience directly to the community. With over 5k attendees, we delivered the full e.l.f. treatment in a fun and immersive way, letting consumers engage with the brand like never before.
No items found.

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cases -

E.L.F

Launching the eyes, lips and face of a new generation in The Netherlands.

IN COLLABORATION WITH UPR AGENCY
Making e.l.f. the name on everybody’s lips by inviting consumers to regional activations and an experiential pop-up store.

Regional Activations

Featuring a glam squad, bike repair station, and endless photo opportunities, our regional activations in high-traffic areas brought the e.l.f. experience directly to the community. With over 5k attendees, we delivered the full e.l.f. treatment in a fun and immersive way, letting consumers engage with the brand like never before.
No items found.

No items found.

AN EXPERIENTIAL POP-UP

The e.l.f. pop-up store in Amsterdam kicked off with an exclusive press and influencer event, uniting Gen Z beauty influencers from across the Netherlands. In the following two days, over 2,5k visitors immersed themselves in the experience, with curated catering, entertainment, photo ops, and coveted goodie bags, ensuring the e.l.f. brand left a lasting impression.
No items found.

EXTENDING THE REACH TO THE STREETS AND BEYOND

With shareable photo opportunities and social-media-worthy moments throughout the evening, an on-site photographer and innovative setup allowed visitors to instantly see their pictures displayed on billboards across the city. This extended e.l.f.’s reach beyond the event, sparking real-time engagement throughout the city and across social media.
more cases
DEFENDER HOUSE AUSTRIA
Building a home for the adventurous spirit of Defender.
view case
CATHAY PACIFIC
Lighting Your Way To Asia.
view case
LUFTHANSA BRAND RELAUNCH
Connecting the world digitally, physically and emotionally.
view case
JAGUAR LAND ROVER REPOSITIONING
Creating the new spatial look and feel of the brands.
view case
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CASES
e.l.f - Launching The Eyes, Lips and Face Of A New GenerationExpo 2022 UK PavilionYSL Libre LaunchLufthansa Brand RelaunchCathay Pacific BYD - IAA Event
ARTICLES
Masters of CollaborationInsights on navigating PrideThe relationship between Ai and physical spacesCreating Magnetic Spaces™Brand Experience Agency CAYA focusing on Modern Culture
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