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From past pop-up stores in Lake Como and Portofino, to collections presented at the Palace of Versailles, the Jacquemus brand world is like a permanent summer vacation—sunshine, beach vibes, and a touch of absurdism blurring the lines between reality and fantasy. Think of the CGI bags cruising the streets of Paris, or the pop-up cafe in Seoul designed like one of its handbags. Their spaces all showcase a consistent, color-themed style, instantly recognizable as Jacquemus even without a logo.
From past pop-up stores in Lake Como and Portofino, to collections presented at the Palace of Versailles, the Jacquemus brand world is like a permanent summer vacation—sunshine, beach vibes, and a touch of absurdism blurring the lines between reality and fantasy. Think of the CGI bags cruising the streets of Paris, or the pop-up cafe in Seoul designed like one of its handbags. Their spaces all showcase a consistent, color-themed style, instantly recognizable as Jacquemus even without a logo.
From past pop-up stores in Lake Como and Portofino, to collections presented at the Palace of Versailles, the Jacquemus brand world is like a permanent summer vacation—sunshine, beach vibes, and a touch of absurdism blurring the lines between reality and fantasy. Think of the CGI bags cruising the streets of Paris, or the pop-up cafe in Seoul designed like one of its handbags. Their spaces all showcase a consistent, color-themed style, instantly recognizable as Jacquemus even without a logo.
From past pop-up stores in Lake Como and Portofino, to collections presented at the Palace of Versailles, the Jacquemus brand world is like a permanent summer vacation—sunshine, beach vibes, and a touch of absurdism blurring the lines between reality and fantasy. Think of the CGI bags cruising the streets of Paris, or the pop-up cafe in Seoul designed like one of its handbags. Their spaces all showcase a consistent, color-themed style, instantly recognizable as Jacquemus even without a logo.
This brand takeover exemplifies how brands are moving away from a purely transactional approach. They recognize the power of creating immersive experiences that celebrate culture, foster connection, and feel like an invitation to a shared world. At CAYA we call this creating 'Magnetic Spaces™'. This shift towards "invitation" marketing is a win-win, fostering brand loyalty and creating a more meaningful consumer experience.
From past pop-up stores in Lake Como and Portofino, to collections presented at the Palace of Versailles, the Jacquemus brand world is like a permanent summer vacation—sunshine, beach vibes, and a touch of absurdism blurring the lines between reality and fantasy. Think of the CGI bags cruising the streets of Paris, or the pop-up cafe in Seoul designed like one of its handbags. Their spaces all showcase a consistent, color-themed style, instantly recognizable as Jacquemus even without a logo.
