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“Imagine/ A building designed by Zaha Hadid” is perhaps the most common prompt used by creatives at least once in Midjourney. An impressive artwork with fluid shapes and sharp lines would likely emerge and the engineers amongst us would likely challenge its structural viability. AI art generators are not able to incorporate physics, yet. However, using digital tools that do similar things is an established industry practice. It doesn’t take a lot to imagine that both worlds would meet at some point to prompt structurally sound AI renderings.
Tadao Ando once said “Dwelling in a house is not only a functional issue, but also a spiritual one”. Creatives within the spatial domain understand that environment and spaces can evoke a wide range of human emotions, even beyond physical boundaries. As much confidence as I have in technology, I can’t imagine a prompt that can conceive Ando's original spiritual vision and zeitgeist into existence.
Capturing the soul of a space will be a challenge for AI. Capturing our attention certainly won’t. Marketeers and researchers have for decades manipulated our behaviour. Bread is at the end of the supermarket. Products with optimised margins on eye level and candy at the register for our sugar cravings. Programs like Maket.Ai can optimize traffic and flow through spaces. Combine this with Chat-GPT whipping out user journeys and rundowns and you don’t look surprised anymore when your wedding planner is powered by AI.
Are you eavesdropping on guided tours? Soon, you won’t have to. Combining Large Language Model AI with audio guides will open a world of possibilities, not only for museums. Imagine your very own assistant navigating you through spaces like galleries or retail at your own pace and according to your own taste. It might tell you where those shoes you fancy are located, the specs of the last product you looked, in which isle you can find your favourite green juice and answer all your questions about its contents.
In Steven Spielberg’s 2002 Sci-fi, Minority Report, a future where technology can monitor, predict, and analyze human behavior, to create personalized content, is shown. Two decades later this doesn’t seem so futuristic anymore. But not without its pitfalls. Over-personalized spaces and experiences can lose sense of community and connection that comes from shared experiences. If AI only creates narrowly tailored experiences, it will drive people only further into their bubble.
AI is a disruptive force and as a creative technologist, I welcome the progression of it. We can’t dismiss AI as a tool that came to existence through a linear innovation process, going from chalk to pencils and stencils, and all the way to the Adobe Creative suite. The potential of AI is far greater, progressing way faster and it is hard to foresee what implications it is going to have. As experiential creatives we have the responsibility to design spaces that connect human beings and reflect what it is to be a human. AI can be our sparring partner to accomplish that goal.
Here at Caya we embrace AI for the wonder and ability it has as the biggest game changer in our business right now. We understand, use and talk to it every day to conceptualise, create and enhance the worlds we build. Do you want to explore what AI can do for your business? Get in touch and we can give you an in-depth understanding of the possibilities for your brand and business.
